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CAPTURE THE EMOTION -
Week 1 winner
Sponsored by www.designsketching.com
In collaboration with,
CarDesign page and
Wow! First of all let us say many many thanks to all who entered. We had
around 100 entries to the first week of our competition, and the effort you have
all made shows. It did make judging the competition very difficult though!
However, after many discussions and arguments, we did come up with a winner!
So, we start by saying a big congratulations to Anoop Balakrishnan. Out of all
the entries which met the strict requirements of the brief, the judges felt his
design best showed a "NEW" way forward for truck design. Of course, we
also came up with a selection of highly commended entries as well. So read on to
find out what captured the judges attention.
Our initial judging process involved removing all those entries which did not
meet the packaging. It was not an easy task, and there were many designs we were
sad to see slip through the net. Once complete though we were still left with a
lot of interesting and inspiring work to choose from. To help with the task the judges kept a key question in mind at all
times. "Have we never seen this before?" With his use of an elephant for
design inspiration, and a sculptural theme that allowed for moveable forms, the
judges felt Anoop had successfully achieved that. The project was also
well presented in a clear and concise way, and of course the all important
package drawing was unbroken. Once again, congratulations to Anoop, who will be
receiving a copy of Learning Curves and a Sketch-a-Day T-shirt very soon.
So what about the other entries that captured the imagination of the judges.
To be sure there were great discussions around many of the designs, and whilst
we would love to be able to talk about them all, we had to in the shorten our
list down. So, in no particular order, you can read all about them below.
We begin our commended entries with a super design from Gerry Delgado. Without doubt, all
the judges felt that this was the one entry that immediately shouted "NEW" to
everyone who saw it. The architecture style theme quite simply stopped some of
the judges in their tracks! It was Kristofer Hansen who pointed out of course the
inspiration from Zaha Hadid's Library and Learning Center in Austria. However, whilst highly impressed with his fresh and
imaginative interpretation of the keyword and how it can apply to a truck design, the judges felt they could
simply not overlook the breaking of the package requirements above the rear
wheels. Without this simple oversight the design from Gerry would most likely
have been in the running to take the top
Next we have a design by Darko Markovic. His bright and bold design impressed
the judges, who also commented on the high quality sketch work included in the
entry. Again however, as with the entry from Gerry, it was felt that the
breaking of the package drawing in the area around the load box was just too
much to overlook. One of the judges also commented on the slight inconsistencies
between the package view drawing and the key drawing. This aside however, the design was
well done and included some very fun and fresh details.
The entry we received from Tobias was one that created a lot of interesting
discussions amongst the judges. The actual design interpretation, with its
dramatic front lighting and negative polygonal treatment of the front, showed a
rather un-traditional approach to transport design surfacing; and for that reason
we felt it's newness spoke for itself visually. The only problem we found with this
presentation was the lack of consistency. Tobias changed the package drawing many
times during the entry period (in an effort to fit the actual package) without
however significantly changing his key view (which sadly still implies it does
not fitting on the package). Had this been resolved, this could have been a
heavily weighted contender in this theme of the competition.
Another entry which impressed the judges with its unconventional approach to the
design treatment was received from Son Wang.
Whilst let down slightly by blurry penmanship, this
innovative design submission from Son Wang with it's novel entry idea and
steering system caught the interest of the judges. Although the package breaking
additional 'air flow' panel left members of the panel unconvinced that it kept
to the rules of the competition, it was felt that overall Song's efforts in
innovation and shape development should be commended.
Stoianov Sebastian's entry was one which received a lot
of attention for having a high sketching standard, with a design that showed a
lot of sensitivity. In general his design impressed all the judges with its
professional level, and his bold confident sketch style. The judges also wanted
to hold it up as one example of how to achieve a successful and interesting
design whilst unquestionably remaining within the package requirements. The
judges did however feel that the design, although undoubtedly well done, was a
little too contemporary for this particular weeks keyword.
One of the more fun entries we recieved came from Harish Kumar. The first
response of Kristofer was to ask, "What kind of animal is this? " The submission
was commended for having a new interpretation of a trucks three dimensional
form, although the lack of consistency between the key view and the side view
indicated that it needed a little further development.
The work submitted by
Sebastian Lorenz showed some interesting form development at a fundamental
level. The design looked modern and fresh, and the judges felt it would have
been nice to have seen a little colour, light and shade applied to the sketches
to really bring out and describe the forms more intensely.
The design presentation by Lukas Dovidaitis caught the eye of one particular
judge. The overall shape of the design reminded him of 1930's streamlining.
Although streamlining is obviously not an new direction in surface design, the
judge thought that the contemporary angular shapes, two tone treatment, and
graphical treatment of the cabin and lighting brought the idea of streamlining
into the modern century to re-new the look of the 1930's design movement. One
small error that was pointed out though was that the design did not cover the
radiator in the package. An easily corrected oversight.
All in all, the judges were impressed with the creativity shown in the first
week of our competition, and very much look forward to seeing what is to come in
the following rounds of the competition. It was genuinely far more difficult in
the judging process than we imagined ot would be, and there were more than a few
disagreements. We fully anticipate it to become even more difficult in the
coming weeks as well.
Of course, we would like to remind you all again, that it is very important that
your designs do not break the packaging requirements. As design constraints go,
there are very few in this competition, and certainly less than any of you will
ever face in the unforgiving real world of design. That is why design is such a
challenge, and your ability to be creative within certain boundaries is what
will separate you as a designer from someone who only draws pretty pictures.
With this in mind, here is a little reminder of the rules.
Submitting your entries in time
is very important. No entry submitted after the set deadline dates can be
considered for a prize! Your submission must follow these simple rules.
A. Each entry must be submitted using a single image of dimensions
2000px by 1200px. This single image must contain the following
B. Each entry must contain a side view of
your design sketched over the attached vehicle package.
C. Each entry must contain a view of your own
choice of your design.
This is of course the key view. This is the one where you are free to show your
design as you wish. A front three quarter view will probably be the safest choice, but its
up to you.
D. The keyword your design is based around.
E. Your entries must be posted to the
facebook page newsfeed before the deadline each relevant week. The exact dates and keywords will be posted on the CarDesign
So, head over to
on Facebook to find out what the current keyword is, sharpen your sketching
pencils and get creative!
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