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Allan Macdonald. All rights reserved. Contact: firstname.lastname@example.org
What is your passion? What motivates you? Under which circumstance do you
develop the most and perform the best? Where do you want to be in five years?
I been asking myself these questions for the last couple of years. I do this
because I have a strong urge to develop my skills as a designer and my ability
to work in a professional and competitive environment. It's important to have a
vision for your life and a serious plan of how to get there. Constant practise,
always trying to improve, to learn new techniques and tools, never satisfied
with the result , this usually equals a pretty good development curve. It might
sound hard, but it's the way I like.
My name is Mikael Lugnegård and I'm 28 years old. I live at the edge of
civilization, in a town called Umeå in the very north of Sweden (northern
Europe). Seven minutes from my home lays a top modern facility, it's called The
Institute of Design, UID, or as we say here “Design hog”. I begun my studies at
this school in 2002. It was awesome. It was my dream. I was fully loaded, with
markers, with inspiration and a with great desire to design.I'm going to tell you, my fellow designers, a bit about my journey from the
total wannabe to a somewhat independent designer. I'm going to tell you how I
found my passion. I'm going to tell you about my vision for the future.
I enjoyed my first years at the Institute to the fullest. Sketched day and
night, set really high goals for myself. Copied the “masters”, learning their
techniques. It worked, I developed a lot. But something happened inside of me.
My mind was frustrated by all the methods which should “aid” us in our creative
process. For me, it was like being stuck in a sticky spider web. I felt trapped,
tied to an old way of thinking. My artistic energy was being killed by lack of
inspiring projects and a way to theoretical approaches to design. This made me
sick. So I took a break from school and tried to get some new perspective on
What is your passion? What motivates you? What are your talents? Where do you
want to be in five years?
Therefore, I begun to ask myself these questions. During a three year education
you learn a lot of stuff. Some are boring, some feel less necessary than other.
Some can really appeal to your creativity and personality, some don't. Some
people excel when writing papers, or debating over some old architects work.
Some seem to be born in the workshop, some seem to have entered the world with a
Copic in their tiny little hand. I didn't think I fit any of these categories,
but I found myself to love to communicate my ideas. It didn't matter if it was
through marker renderings or high finished models. It gave me a great sense of
satisfaction to see my thoughts and visions come to life. I felt that in someway
was I finding my passion in design.
Like many design students (transportation in particular), I really admired (and
still do) the work of Syd Mead, Chris Bangle, Yanick Dusso, Ross Lovegrove, Feng
Zhu and a lot of other great people. What made these guys so good? How did they
get to where they currently were within the industry?I began to analyze their work and methods. I looked at the people and things
that they got inspired by.I tried to find a new horizon. I was very inspired by how they worked and
I liked to sketch, no doubt, and I enjoyed rendering even more. The process of
going from a rather rough Verithin sketch to a large, fully detailed, carefully
composited illustration was so exciting that I couldn't stop.Creating imaginary cars, environments and just beautiful images showing some
extravagant design soon became my “area”, my niche and my passion. I didn't
enjoy doing interviews, conducting deep research, reading books, taking
ergonomic measures. I felt at home when I had free hands, with some image boards
for inspiration and a couple of brainstorm session with my buddies. Under these
conditions I felt inspired and creative.
Since school wasn't giving me what I thought it would, I begun to do my own
project, under my own company label. I soon realised that beautiful images had a
market. All the long hours by the drafting table and wacom tablet finally began
to pay off.
Two years earlier Designhögskolan was my world. Now, I began to feel detached. I
was becoming my own. The school could say” do this” “ do that”, I smiled and
said – Sure. They were not going to affect me any more, it wasn't worth it.
It feels great to be my own boss. I love to run my own company, to choose my own
projects, to develop my own process and finding tools that suited me. As a part
of establishing myself, I designed a pretty basic website, where I could show my
work. This was one of the turning points in my very early career. Suddenly
people from all over the world got in contact with me (Hi Gui, Duke, Scott R). I
never thought people would notice me, but most of my commissions have come
through contact via the website.
Daylight Production, that's my company, and my base as a designer.
I feel very fortunate. I've been given the blessing of very inspiring project
from the start of my career. Projects that suit my way of working perfectly.
Architecture, car design, game design, I love that stuff! Some time ago I
thought I was going to the car industry (and I still might), but today I find it
more rewarding and educational to stay free and use my creativity in as many
ways as possible. When I set up Daylight Production, I wanted to create a broad
base for my creative business, a platform from which I could work toward
Today, a cloudy april day, life feels pretty good. Teaching sketching techniques
(at Mittuniversitetet), designing a signature kit for a BMW aftermarket company
and creating a new “superswede” (von Braun), what more can a car crazy guy ask
for (perhaps a BMW of his own ;D).I hope this has been at least somewhat interesting to read. Drop by my website,
www.daylightproduction.se take a look around, sign my guestbook, read my blog,
but most importantly, get inspired!
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