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I hope it has been
useful to see how I approached this presentation. I do feel it is
important to say however that this is just one of many ways to put a
presentation together. The key thing to remember is that you show a wide
range of ideas and thoughts, as well as your sketching and rendering skills.
As a designer your job is to come up with many ideas, and your presentations
should show this ability. Your ideas should also be presented in a clear
and concise way, but also with plenty of visual excitement. If you can you
should include images which show the full range of your skills, for example
sketching, rendering, Photoshop, 3D, clay etc. etc. It can also be helpful
to ask others to look at your presentation. They will see it with fresh
eyes and will hopefully have useful advice. The most important thing
however is to have fun and enjoy your work. Cheers, Juan Pablo Bernal
With this image I
wanted to show my design in a slightly different setting. The background I
used here helps enhance the futuristic feeling of the design. Again the
form is clear and easy to understand. Of course a little humour can also
be useful, as it gives the viewer more reasons to want to look at your images.
The storm trooper fit both this purpose as well as the general feeling of the
image. I also wanted to use this image to show a slightly different
rendering style. As a designer your style may develop and change over
time. This can be a useful thing, as it widens your ability to present
Of course these images are perhaps the
most fun to create, and should show your design off to its absolute best.
With these renders I created a suggestion of background in order to give the
design a sense of context, as well as a feeling of speed and excitement.
It is important to note however that the form is still very clear. You may
want to include in your presentation a few of these images showing your design
from different angles. Of course you may have a different style of
rendering, which is good. So long as they are eye catching, exciting, and
It is important to show more than the
aesthetics of your design, you also have to show that you understand how it
works. On this page my intention
was to explain the functionality of the design. Here you can talk about the
vehicle package, its dimensions, how to access the cabin, materials etc. etc. With this page
I have shown some
orthographic views, and some of the more technical aspects of the design.
Whilst these images should be very clear in explaining how your design works, it
is important to remember that this does not mean they should not be exciting to
look at. As with everything you show in your presentation or folio it
should display your artistic and visual skills.
At this point i decided to take the
design into Alias (AliasStudio by Autodesk). I felt this was the best way to begin to
fully understand the 3D form. In the program i could begin the task of
really manipulating the form in three dimensions. When sketching it can be very easy to cheat
the forms, and draw shapes that are actually impossible to resolve. To do
this I used the sketches made in the development stage as underlays. Here
the shape and design is still under development, so of course you can still
experiment and explore. It is also important to say that this stage does not have
to be in CAD, you could follow the same procedure by producing more refined
renderings. With these images the complete form and shape will generally
be set, you will really be showing some fine tuning to some of the details.
After you have selected the strongest idea or theme it will of course need
development and refinement. You will need to work the idea up and bring in
the fine details. With this board you can show some of these sketches.
These sketches are usually a little more resolved, and may be the sketches you
would show in an mid project review presentation. As such a viewer should
be able to look at them and fully understand the shapes and forms you are
proposing. Its important to say that these sketches can still be loose and
fun. You are still developing the ideas, and should still feel free to
explore. Again you will probably have many sketches at this stage to
choose from. Try to choose some that show some of the other ideas you
Doodles or idea sketches, clean
or dirty, show your first thoughts. On this board you should feel free to
include any sketches, that you feel are relevant to how you want to develop
your theme. You want to show that you can explore a wide range of thoughts
and ideas. With these sketches you will be researching lines and
proportions. By sketching the design in different views it will help you to
find different shapes and forms, as well as show that you understand your
design in three dimensions. You can also show some of your different
sketching techniques. In my opinion this board should be used to show that
you are very comfortable and confident with pure sketching.
The first page of a presentation sets the tone for all the work that follows.
In this piece for example I wanted to give a youthful, exciting extreme sports kind of
feeling. This helped me to set a frame of mind within the viewer. The
first page can also include a short description of the project, perhaps
explaining the goals you had in mind. Apart from that it is a page to have
fun on. One thing to keep in mind though is that the feeling of the
presentation should be consistent throughout all the pages. Of course one
of the most important elements is that the image should be visually exciting,
making the viewer want
to see more!!
After graduating from high school, Juan continued his studies at the Institutio
Europea di Design where he developed his thesis with Mclaren Automotive. From
IED Juan then went to Umea Institute of Design in Sweden to study for his
Masters in Transportation Design. Whilst there he also spent nine months
at Scania Design. As a designer Juans interests centre on all
things automotive, however he also enjoys architecture, fashion design and music
and finds them useful sources of inspiration when designing. In this
tutorial he is going to tell us how he went about presenting one of his Master
degree projects at Umea.
JUAN PABLO BERNAL
As a designer, how you present your work is of course very important.
You need to ensure your presentation captures the emotional aspect of your
designs, as well as making the design clear to understand. Of course,
when preparing a folio of work you also want to show the full range of skills
you posses. To help explain this, DesignerTechniques asked Juan Pablo
Bernal, a masters program student at Umea Institute of Design to talk us through
one of his project presentations.
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